units of charm

If it were possible to put a voltameter on the world’s superwomen, the electromagnetism would be expressed in units of charm, style, personality, poise, beauty, attractiveness, good manners, knowledge of men, conversation, smartness. These are the alternating currents which determine the degree of a woman’s voltaic power.
Archer, Alma. 1941 How to be Smart and Charming. New York. New York Personal Improvement Guild. Book One p. 24